A relatively new Yandex technology appeared back in 2017 and was designed to improve the loading speed of sites on mobile devices that are linked to their search engine.
The page belonging to the turbo version is indicated in the search and on the page itself by such an icon.
The main condition is the registration of the site in the search engine itself and the connection of its source (RSS feed file), which should contain only mandatory elements - according to a strictly established structure in xml format.
But judging by the reviews, sometimes Yandex itself can add your site to the turbo version. It's hard to imagine how this happens, but Yasha knows better.
Of course, the loading speed of the site is quite an important factor for increasing the behavioral factor (PF), given that most of the visits are currently carried out via mobile devices.
However, there are two big disadvantages in all this, which covers all the advantages of this technology.
Disadvantages of Yandex Turbo pages:
- The entire design of the adaptive version of the site is completely ignored.
Yandex itself determines how it should be presented in the mobile version, taking into account certain opportunities to change it in some ways in their constructor. - The functionality placed on the pages of the site is completely cut off.
The user should guess for himself that in order to get a hollow version of the page, you need to click on the "Go to the original" button. An excellent prerequisite for increasing the percentage of failures in PF.
If it is still possible to come to terms with this for article sites, then for online stores, where a YML file with all product offers acts as a source of turbo pages, this is shout – «Guard!». Even the functionality of the basket is proposed to be implemented on the terms of the search engine.
The site owner publishes his content on it, with all his approaches web development, and Yandex simply wraps all the stuffing in its shell and provides it in its own light, embedding in he also has his own "chips" like from the YAN, absolutely not taking into account the interests of the developer himself.
Yes, it is possible to disable such an option as showing a turbo page by adding the turbo="false" attribute to the item element of the desired page of the xml file. But all this deprives you of efficiency in solving your personal tasks. (when the database is updated there, etc.).
It seems, or it really is, that recently Yandex has been focusing too much on personal interests in order to commercialize its business at the expense of other people's sources (even the same Zen is well-known to everyone).
I would like the developers' own interests to be somehow respected in this whole matter, and not vice versa.
Yes, and in order to increase the speed of loading sites, there are their own approaches and optimization methods. The developer must decide for himself to sacrifice to him for this functionality, graphics or not. Of course, considering PF and conversion.
Yandex turbo pages : not always good - disadvantages or minuses of technology - Something like that!