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Simple UX Wins: Why Startups Don't Need a "Unique" Interface

I noticed that people are not inherently lazy, but they are extremely unwilling to learn something new if it does not significantly solve their problems right here and now. In a word, the conservatives. New buttons, strange menus, incomprehensible blocks - The more familiar the interface, the easier it is to start using the product.

That's why the foundation the project still needs to build on familiar patterns: the familiar interface of Ozon, Wildberries, Booking and other large high-traffic services where people hang out for hours.

People are pleased when something new does not break their usual experience.

Trying to make something from scratch without having obvious advantages is an almost guaranteed path to failure. It's hard for people to accept the unusual unless there's a good reason.

Even the coolest project, if it scares people away with its interface at the start - even though everything is spinning and spinning there, as if you are in virtual reality - immediately loses half the chance of success.

Simplicity is important!

автор - Михаленко Р.
M R. Автор - kaktotak.by Specialization: financial and economic design - modeling of business, investment projects of the real sector, analysis and evaluation of efficiency, optimization of the management decision system.

A wide range of web-based competencies for solving business problems.
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